Bip - Channel Redesign

Client: Bip
Date: May 2006
Co-Op: Concept, design, live action shoot, animation

Bip is a comedy oriented channel on cable television.

We were approached by the channel to redesign the entire package. having a very colorful and graphic oriented design the creatives at Bip felt that the channel was aiming towards a 'too young' demographic. We were asked to repackage the channel and to aim it to a more mature audience.

We redesigned the channel's new logo as well as opens, bumpers, Id's and interior graphics. We decided to base the package on live footage Id's, art-breakes that will get us a way from mere graphics and give the channel a more mature feel that is less cartoony in nature. after shooting still-life objects we animated a mouth that turns into the channel's new logo. The antire VO was adlibbed by us in a recording studio in order to give the footage a fresh, docu-syle feel.

obviously we had a few laughs.