Comedy Central - Channel ID

Client: Comedy Central
Date: March 2002

While Working For Eyeball, Roy Oppenheim, complimented Comedy Central current brand identity by creating distinctive 3D environments for each of the 15 IDs.

We tried to have as much fun as possible with the design of each ID, whether it was in the style itself or the simple narrative we were trying to tell. Working with 3D gave us an opportunity to put the viewer inside all of the action that was going on. We wanted to achieve a feeling of complete immersion.

The IDs take Comedy Central’s logo on a journey turning them into everything from a snowball mowing down snowmen and trees; to a pulsating speaker and disco ball; to a line of turkeys hopping their way through a rotating saw blade - all set to soundtracks crafted by Expansion Team’s roster of artists and musicians.
In total, EyeballNYC and Expansion Team created 15 IDs

Additional credits:
3D and design: Noah Stollman, Stuart Simms, Sal Midolo, Max Ehrlich, Marc Auleta, Carl Mok, Chace Hartman.