Co-Op - Identity

Client: Self Published
Date: October 2003
Co-Op: Concept, design

When it was time to do our own identity we wanted to do something that will not lock us down in terms of variety and look.

We decided on 2 rules of thumb for the identity, the yellow as a background color and the use of 'real size' objects. Because of the association of the name with retail, and because of the 2 partners, the 2 price tags were chosen as a symbol.

The identity was then implemented on Business Cards, letterhead, envelopes, Cd's etc.