Coscafe - Identity

Client: Coscafe - Mexico
Date: August 2005
Co-Op: Concept, design

Coscafe is a chain of coffee shops in Mexcico aimed at young urban profesionals who are in the know. It's located in big city centers

We've been approached by the owners of this new chain to design their brand identity for the shops and company. Being great admirers of Mexican visual culture the first thing that came to our mind was using local elements in the design, however the overall look and feel that was requested by the client called for a more modern, European approach.

We ended up doing a lot of sketches resulting in a simple and powerful brand, revolving around a logo and three basic colors. We designed everything from cups and napkins to t-shirts, bags and murals.