Fashion District Identity

Client: Delicatessen
Date: March 2005
Co-Op: Concept, design, Illustration

Gan Ha'Hashmal ( Electricity Garden ) is an up and coming fashion distric at the downtown area of Tel-Aviv. It is frequented by young shoppers and has plenty of attitude.

we were approached by some of the fashion designers/shop owners to design a T-shirt that would become the new identity for the district and would be sold in all of it's stores.

Our idea was to give a visual meaning to the pharse Gan Ha'hashmal and to use the 'tools of both trades' arranging it to look like a top view of an urban scenery.