Logi - Channel Redesign

Client:Noga Communications
Date: February 2005
Co-Op: Concept, design, Illustration, 3D animation

Logi is a kid's channel that is dedicated to science.

We were asked to redesign the channel to conform with it's new more adventures, more outside more fun and less brainy content.

We designed the channel's new logo as well as over 30 differnt id's, menus, bumpers and a promo kit based on a graphic 3D ride.

We wanted to make it as playful and as dynamic as possible, while leaving lots of room for imagination. For each ID we created an outlined world that keeps changing before our eyes as we continue the wild ride towards the end of each piece.

Additional credits:
3D animation: HandsUp