MTV hits - Channel Launch

Client: MTV networks
Date: January 2003

The winter redesign of the MTV channel for 2003 was created by Assaf Cohen [working in cooperation with Mark Owens] and included everything from show opens through bumpers to endtags.

Trying to find a consistent underlying scheme, we decided to use the visible spectrum as a simple yet comprehensive organizing principle for the separate sections of MTV programming.
Opens incorporate the color palette into humorous/clever real world situations for example - a colorful speedcubing session as an open for the Beat Seekers show.

Additional credits:
Co-Director: Mark Owens
Music: Rea Mochiach