MTV hits - Channel Launch

Client: MTV networks
Date: September 2002

MTV hits, Launched in the US in the summer of 2002 as a top of the charts, all music channel, was the first collaboration between Roy Op-penheim while at EyeballNYC and Assaf Cohen while at MTV On-Air Design.

Together we created six animated ID’s that incorporate a range of fun scenarios spiced with energetic pop music. From teens hanging out at the arcades to a girl playing guitar in her room, the spots take viewers on a fast-paced ride to where the cool kids reside, bringing them straight to the action, MTV-style.
The IDs move fast, sway to the hip side and emphasize MTV's fierce role in popular culture.
The spots end with the MTV logo revealed through the dots pattern.

Additional credits:
3D: Stuart Simms,Sal Midolo
music: Alex Moulton