Music 24 - Channel Launch

Client: Music 24
Date: May 2003
Co-Op: Concept, design, directing, animation

Music 24 is Israel’s music channel. For the official launch we designed a package for all of the shows, created menus and interior graphics.

We decided not to use music related imagery and deal instead with the number 24 in the channel’s name. The idea was inspired by images of people showing printed matter found on many web-sites. The Variety of the printed 24 numerals on different items was a great vehicle for representing the large scope of music generes in the channel.

We shot everything in the studio with a very minimal set design so to gain a very graphic look as opposed to a realistic one. A very blunt, coarse approach was also taken in dealing with typography and sound so to differentiate the channel from main stream television.

Additional credits:
Music: Rea Mochiach