Nesher - Viral

Client: Tank Ltd.
Date: Jan 2007
Co-Op: Concept, design, live action shoot

Nesher is an old root-beer drink.

We were approached by the agency, Tank Ltd. to direct 6 viral spots to be aired on a mini website.
The agency came up with the concept of a 'healthy' drink aimed at a young demographic and gave us 6 scripts to work with.

We went for a very DIY approach, cut some pictures, put them on a popsicle stick and play the entire script in-front of the camera, all in one take to minimize the need for editing.

The inspiration for this technique came from our friend Steve Fuller, an excellent designer who works for Imaginery Forces