OboxLive Identity

Client: Orange
Date: May 2004
Co-Op: Concept, design, animation

Obox Live is Orange's 3rd Gen. Cellular content portal. Its content ranges from music video to news, from ring tones to screen savers and so on.

We were approached by Orange to design a graphic package for their vast content offering, and accompanied the process that lead to the launch of their new services, delivering a comprehensive branded package. The package supported their needs in terms of functunality, marketing goals and corporate identity.

We first came up with a little booklet of ideas regarding the new brand and with several ideas regarding the 60 sec time span that they wanted for their videos. A lot of the ideas revolved around the meaning of time and of time passing by.
The end result dealt mainly with a color coded menu to help the viewer navigate around.