Why Don't you Say It ?

Client: Herzeliya museum for contemporary art.
Date: October 2005
Co-Op: Concept, design, Illustration

Why Don’t you say it ? Is an experimental video project. 11 artist were asked to use this title as an anchor point for telling a ‘story’. The project was screened at the Herzeliya museum for contemporary art.

We created a two part package to be used for two consecutive screenings, One in pink and the other in blue. We decided to use a stereotypical gender color for each part to convey the idea of the title’s duality - is it for male or for female ? We used imagery inspired by psychological tests to play the roll of the examiner asking the viewer “what do you see here and what does it mean to you ?“

The image of the brain used in the piece is by Fred Troller, thanks.