Zahav Le'Yuda

Client: Shiba Commuincations
Date: October 2005
Co-Op: Concept, design, editorial

Zahav Le'Yuda is a video project of 14 artist/directors who created 14 visual interpretations to the poems of Yehuda Amichay, one of Israel's renowned poets and lyricists.

We were asked to design a package for the project that was about to be screened at the Haifa Film Festival.

We approached the project as an art piece in itself - thinking of ways to make the poems approachable and even mundane while still handling all of the information, titles and typography needed for the project. The solution we came up with was ‘magnetic poetry’ an everyday object found on every home refrigerator.

Additional credits:
Art and Props: Maya Lerman, Yotam Hadar