Zap - Channel Redesign

Client: Channel 1
Date: September 2003
Co-Op: Concept, design, live action shoot, ilustration

Zap is a daily program for youth aired on IBA (Israeli public television).

We were asked to redesign the program package so that it will achieve an eye-level connection to the target audience. Another request was to go beyond 'eye candy' graphics and to make the package more conceptual.

We designed the program's new logo as well as opens, bumpers and interior graphics including the studio set. We came up with the idea of using real kids to say what's on their mind concerning trivial, everyday matters. By editing their stories we were able to deconstruct the narratives into an abstract form that represented youth at large. We approached 5 illustrators, including ourselves, who drew in different styles on the videos of the kids, using rotoscoping techniques to achieve a stylized documentary feel for the package. The different ilustration styles helped to present a full spectrum of the kids' world.

Additional credits:
Illustration: David Polanski, Aya Amikam, Batia Kolton, Ruth Gvili, Dovi Keich.